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Luci Kelemen

Macquarie: World Cup 2026 Betting Could Exceed $50B as Prediction Markets Expand

Macquarie projects global wagering on the 2026 World Cup could surpass $50 billion, up from $35 billion in 2022, as the tournament expands to 48 teams and 104 matches. The event began June 11 in Mexico City and is the first World Cup to feature regulated U.S. prediction markets such as Kalshi and Polymarket alongside sportsbooks. Crypto sportsbooks including Stake, Betfury, and 1win are also running World Cup promotions worth millions in rewards.
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