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Fox Business

Ferrari’s first Luce EV sells for $40 million at Monterey, California auction

AI Market Summary
Ferrari's first fully electric model, the 2026 Luce "Tailor Made" (Chassis 0), sold for $40M at RM Sotheby's Monterey auction, highlighting strong brand equity and ultra-luxury demand as Ferrari enters EVs. Proceeds going to the Ferrari Foundation makes the transaction non-operational, limiting direct financial impact, but the milestone can shape near-term sentiment around Ferrari's EV strategy and exclusivity-driven pricing power.
Impact level
● Low
Affected assets
NCSKRACE2USD/USDT-1.24%
AI Insight · NCSKRACE2USD/USDTAI Insight
● Neutral
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Ferrari’s first fully electric vehicle, the 2026 Ferrari Luce “Tailor Made,” sold for $40 million at an RM Sotheby’s auction in Monterey, California. The car is the first production chassis from Ferrari’s new EV program and is identified as “Chassis 0.” All proceeds from the sale will go to the Ferrari Foundation to support education initiatives.
Disclaimer: The content above is only the author's opinion and does not represent BingX’s stance. It shall not be construed as investment advice from BingX. For details, refer to the Terms and Conditions.
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