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The Star

OpenAI to introduce ChatGPT ads across 31 European countries from Aug 24

AI Market Summary
OpenAI will expand ChatGPT ads to 31 European countries from Aug 24, extending monetization beyond the US to support heavy cash burn ahead of a potential IPO. The move may improve revenue diversification but introduces reputational and product-trust risk if users perceive advertiser influence, especially as Anthropic positions itself as ad-free. Near-term focus shifts to monetization traction, regulatory optics, and user retention impacts in Europe.
Impact level
● Medium
Affected assets
NCSKOPENAI2USD/USDT+3.11%
AI Insight · NCSKOPENAI2USD/USDTAI Insight
● Neutral
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OpenAI said it will add advertising to ChatGPT’s Free tier and Go subscription tier across 31 European countries starting Aug 24, expanding monetization after an earlier rollout in the United States. The company is burning cash as it competes with rival Anthropic and lower-cost Chinese models. It is also preparing for an initial public offering that could value it at nearly US$1 trillion.
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