Apple Cut to Hold as "Once-in-a-Century" Memory Price Surge Threatens iPhone 18 Pro Costs
AI Market Summary
GF Securities downgraded Apple to "hold" after warning that a "once-in-a-century" surge in memory prices could lift iPhone 18 Pro bill-of-materials by $200–300. With Cook acknowledging exponential memory cost inflation, near-term focus shifts to Apple's ability to defend hardware gross margins via pricing, mix, or supplier negotiations. The news also heightens sensitivity across memory-exposed supply chain equities.
Impact level
● Medium
Affected assets
NCSKAAPL2USD/USDT-0.21%
AI Insight · NCSKAAPL2USD/USDTAI Insight
▼ Bearish
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GF Securities analyst Jeff Pu downgraded Apple Inc. to "Hold," citing a "once-in-a-century" spike in memory prices and an expected $200–$300 increase in production costs for the iPhone 18 Pro lineup. Apple CEO Tim Cook echoed the concern on the company's Q3 earnings call, saying memory prices are undergoing a rare, exponential rise. The development clouds the outlook for Apple's hardware margins and has also weighed on memory-related supply chain assets.
